I work with the Director of Marketing, Communications & Stakeholder Relations as the Marketing & Communications Manager to create strategies for their English proficiency exams.
I work with the Director of Marketing, Communications & Stakeholder Relations as the Marketing & Communications Manager to create strategies for their English proficiency exams.
As Communications Manager for MICHR Community Engagement (CE), I spearheaded strategic direction for communications, community-academic relations, and advocacy initiatives that built a statewide network of community-engaged researchers through MICHR.
I also participated in a collaborative effort with Aalap Doshi, Director of Innovation at MICHR and lead designer of UMHealthResearch.org, and Linde Huang, Human-Centered Designer, to develop M-REACH.org. I participated in its conceptualization, key informant interviews, wire framing, UX design, and content creation. I then implemented a multi-phase dissemination plan targeting a community organizations, members, and academic researchers.
I launched CE’s monthly e-newsletter, CE Bridges; nearly doubled their listserv; and led dissemination strategies for three major research projects: (1) “The Fierce Urgency of Now”: Communities Conquering COVID, (2) Community Voice on the Flint Water Crisis: A Trust Study, Needs Assessment, and Plan of Action, and (3) Combatting Stigma Associated with Opioid Use Disorders in Metropolitan Detroit: An Opioid Learning Community Series. Support included serving on advisory committees, hosting regular community outreach meetings and a town hall in Flint, Mailchimp campaigns, and creating two advocacy briefs, which were promoted among internal marketing, public relations, and other leaders at Michigan Medicine.
My priorities pivoted with the onset of COVID-19. Bi-weekly conversations with community partners resulted in my publishing a needs assessment survey and special editions of CE Bridges; coordinating printing shipments of flyers written at an accessible reading level; and promoting CE resources on social media, internal U-M channels, Michigan Medicine, MICHR, and external news media.
For three years, I was the marketing coordinator-development for Michigan Law. Functioning as their primary marketing and communications liaison to the Office of Development and Alumni Relations, I consulted with the Assistant Dean of Development and Chief Communications Officer on the strategies shaping all alumni and donor facing communications. I then led implementation by bringing various departments together under one creative vision for projects like Michigan Law’s giving website, annual donor impact report, and giving section of the Law Quadrangle. This involved curating and writing effective content; organizing mailing lists; copy editing proofs; and managing digital content through WordPress.
**Not included below is the giving/impact section of the Law Quadrangle, the Law School's bi-annual alumni magazine. I managed the strategy around this section for every issue in addition to authoring the content. This required coordinating with the entire Office of Development and Alumni Relations, chief communications officer, marketing and communications specialist, the editor-in-chief of the Law Quadrangle, and freelance photographers.**
As media coordinator, I worked directly with the brand manager and vice president of marketing to develop, implement, and analyze every marketing and ad campaign. I also revamped their social media strategy. Alongside the brand manager, I helped launch an institution-wide rebranding effort and kicked off the redesign of UMCU’s website by publishing an RFP and facilitating interviews with website developers.